Sometimes, being a Social Media Manager, I forget that not everyone has their head wrapped around social media for their businesses … and rightly so! Let’s break this down and uncomplicate it for you.
You’ve started your new business (YAY!) and have put a business page up on all the social media channels because you want to be everywhere! But social media is a little more complex than that. You’ve searched Google because you don’t know where to start or what to post or how often to post and you’re getting SO many different answers. It can be overwhelming but I’m going to let you in on a secret – it doesn’t have to be!
What platform/s should you use?
Pick 1 (or 2) platforms and do them well!
Ask yourself where your target audience hangs out. And wherever they are, that’s where you want to be! My favourite places to ‘hang’ are Facebook and Instagram and coincidentally it’s also where my target audience hangs out too!
There are of course many platforms:
- So much more!
Do your research and choose wisely. They all serve different purposes and audiences so keep that in mind.
How often should you post?
How long is a piece of string? The most important thing to consider when posting is consistency. No matter how many posts per week/month you decide to post, make it consistent. You want to make sure you’re continually showing up and are posting regularly. What do most people do when they search for a business these days? They turn to social media! If you don’t have an active presence it can deter people.
My sweet spot for posting is 3-5 posts per week and I’m talking for Facebook and Instagram.
If your page/business is new and you haven’t started posting yet… change up the days and times you post. It really does depend on your audience and your product or service but if you’re just starting out I recommend posting first thing in the morning, noon or before bed. Usually 6am/12noon/6pm is a good ball-park; this is because people generally scroll their social media feeds when they wake up, during their lunch break or before bed.
What should you post?
This is a VERY common question and so many business owners just don’t know what to post. Make sure you post content relevant to your audience! Some questions to ask yourself are:
What problem/s do you solve for your clients and how does your service/product benefit them?
With that being said, the whole aim of your social media business page is to educate, inspire, entertain and inform your audience. About your product/service, your business and how what you do helps THEM.
Some common things to post are:
- Hints & tips
- Facts about your product/service
- Inspirational or funny quotes
How can I make my posts ‘prettied up’?
So, you’ve got your content sorted but how do you match it up with an image or graphic? I have one REALLY helpful tool for you (and by the way I am not affiliated in case you’re wondering, I genuinely LOVE it and use it every single day). Do yourself a favour and create a FREE account with www.canva.com
They have templates ready to go, FREE stock images so you don’t even need a paid subscription! The free stock images are limited but you still have access to a whole bunch! You can upload your logo and select your brand colours and away you go!
Sometimes the best way to learn is to play around with it.
How do I organise my content?
I use a content calendar – I simply have a spreadsheet for the year with a tab for each month and organise myself and my own content that way. I use this for clients too but if you’d like to DIY it you can purchase for $14.95 (or if you’re across 2 platforms $19.95). Send me an email firstname.lastname@example.org if you’d like your own content calendar today!
If you do however find it all a bit too much you CAN outsource your social media. It’s totally a thing! You don’t need to waste energy trying to come up with content and make it look good, you can have it all done FOR you or WITH you too!
Would you like to know more? Send me an email with any questions, I’d love to hear from you. Remember, together we grow and succeed!