Lifelong learning is a form of self-motivated and self-initiated learning. Those who are interested in and take part in personal and professional development will know about it.

Why, in business, is lifelong learning such an important skill to have?

After attending the VA Summit in Perth last year (run by the VA Institute) I remember one of the speakers, Katrena Friel of Refresh Your Thinking, talking about this lifelong learning thing and how (just by being there) we were investing in ourselves and were ACTIVATED, lifelong learners. You’re putting time and effort into furthering your personal and professional development – which I think is a fantastic quality for someone, who’s in business, to have.




Learning new things isn’t just for kids!

Technology is constantly changing, information is only a click away and it’s important to ‘be in the know’ when it comes to your business and your customers. Not to mention the world around you!

How often do companies hire employees that have qualifications, only to find that their employees are simply that and no more? They have no interest in furthering their education, no interest in exceeding expectations; merely meeting them. They work their job and they come home. And yes, that works for some people. But if you are in business for yourself it is imperative that you look into upskilling and learning for a lifetime.



New technologies are being released CONSTANTLY. How many new smartphones are being developed at a time with more ‘new and improved’ features?

Let’s think about social media for a second. Even Facebook and Instagram are constantly rolling out new changes and we have to change, adapt and learn the new way.

The same goes for those of us in business. No matter what you do or sell there’s always new programs and software to learn; HECK, you may even want to change WHAT you do and how you do things to save time, save money and become more efficient in the day to day running of the business.

Lifelong learning goes hand in hand with being and staying motivated. I know for most of us, sometimes that can be a little difficult. But I have a few tips to consider:


How to stay motivated

  1. Set some SMART goals. (Specific, measurable, achievable, relevant and time-bound). For example, I’m going to enrol in and complete (said) course, which will help me with my services/product of my business and I am going to complete the course within 12 months.
  2. Make a plan – map out the road to success… HOW are you going to do it and WHAT it will mean for you and your business once accomplished.
  3. Set yourself up with rewards for reaching those tasks. Sure, the result of the task may be enough, but I’m talking little things, something that resonates with you. Give yourself some incentive outside of the business.
  4. Change your perspective. Instead of thinking “I’m getting so lost in this course, I have so many other things to do” you could think something along the lines of “this is the path I am taking to get FOUND, not lost” – I recently listened to an episode of The GaryVee Audio Experience podcast about this perspective thing!


Do you know the old saying “You learn something new every day”? DO IT! To succeed in business you really have to ensure that you’re on a continual journey of growth and education.

So, how many times have you said: “You learn something new every day!”?

Question: How are you upskilling and continuing your education?